About Limina
Who Are Limina Immersive?
Limina Immersive offers unparalleled insight into immersive media content, emerging technologies and their end users.
Founded by Catherine Allen in 2017, we have become a leading voice on the growth of AR, VR and these technology’s intersection with AI, with insights featured in The Sunday Times, BBC Radio 4’s Today Programme, Bloomberg, Wired Magazine, The Guardian and more.
Our work is grounded in both research and real world application. For instance, we have introduced tens of thousands of people to immersive media through VR cinemas and workshops across the UK and internationally, building emerging technology literacy and a practical understanding of the opportunities and threats this evolving sector presents. This hands-on experience, combined with years of structured research, gives us a distinctive, practice-informed perspective.
We approach AI, AR, and VR not in isolation, but as part of wider society and culture. Our work has influenced UK Government policy, national police training, university curricula, institutional funding decisions, and broader public understanding.
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Over the years we have conducted extensive research in partnership with the UK’s leading universities, exploring end user responses to content, formats, and distribution models. We have continuously fed these insights back into industry, shaping how experiences are designed, delivered, and governed – and, where appropriate, applying this insight directly through the development and delivery of projects.
Today, we focus our research and advisory across key themes including Emerging Technology Literacy, Duty of Care, and End User Insight.
We work with clients through consulting, end user research, reports, workshops, technology labs, online training, and talks and seminars.
University research partners have included King’s College London, The University of Manchester, The University of Warwick, Cardiff University, Royal Holloway, the University of Brighton, Bath Spa University, Monash University, UCL, the University of Bristol, the University of the West of England, Plymouth University, and Cardiff Metropolitan University.
“Limina are unique in having lead many of the most influential studies in the immersive space. Their research gave us the confidence to pursue partnerships that are now set to return significant creative and commercial benefits.”
Organisations we have worked with include:
CATHERINE ALLEN
Introducing Limina’s BAFTA-winning founder & lead consultant
“A VR pioneer”
“Industry leader”
Catherine Allen is most well known as a UK leading expert in emerging technology and its relationship with the public. Her approach is future-thinking and imaginative, yet heavily audience-centric and grounded in data. After working on the BAFTA-winning iPad app Disney Animated in 2013, Catherine led the creation of two of the BBC’s first virtual reality experiences in 2015 – 2016. Finding VR an incredible artistic medium, but with a frustratingly narrow understanding of its audience, she founded Limina in 2017. Limina began by running cultural VR events across the world to a total of over 15,000 audience members. Since then Limina has expanded its practice to be focussed on immersive and emerging technology consulting, which Catherine leads.
Catherine has continuously shared findings about user needs back with universities and the sector. She has authored numerous public reports that have influenced emerging technology and online safety policy.
She has received an honorary doctorate from the University of Warwick for her work in immersive tech. Catherine is also in Meta’s Advisory Council for Reality Labs.
Catherine is one of Creative England’s officially recommended consultants.
Research partners we have worked with include:
