Limina Immersive offers unparalleled audience insight into cultural immersive and emerging media audiences. Our approach is based on an ongoing process of extensive audience research and testing – working with leading universities and cultural venues. We are a leading voice on the growth of AR and VR, with insights featured in publications including The Sunday Times, BBC Radio 4’s Today Programme and The Guardian.
Through touring, operating our own venue and online distribution we have brought immersive media to tens of thousands of audience members. We have researched our audience members responses to a wide range of content, marketing and exhibition styles and continuously presented this insight back to the sector.
Founded by ex-BBC commissioner, Chris Sizemore and BAFTA-winning Catherine Allen, Limina’s overarching goal is to make immersive media more accessible by diversifying audiences and widening participation in the emerging sector.
The team provide insight in a range of formats including seminars, mentoring, bespoke consultancy, research reports and audience studies.
University partners have included Kings College London, The University of Warwick, Cardiff University, Royal Holloway University, The University of Brighton, Bath Spa University, Monash University, UCL, The University of Bristol, The University of the West of England, Plymouth University and Cardiff Metropolitan University.
“VR is here to stay, thanks to these geniuses… Allen’s Limina Immersive exists to wrestle VR headsets away from the clutches of affluent early adopters and place them in the hands of the masses”
EASYJET TRAVELLER MAGAZINE, 2018
Co-founder and CEO
Catherine co-founded Limina in 2016. Before that, she led the creation of two of the BBC’s first VR experiences. Her work is known for bringing immersive technology to the broader public who wouldn’t describe themselves as early adopters. In 2018 her leadership in shaping the VR sector was recognised through a prestigious Marie Claire Future Shapers award. Other awards include a BAFTA in 2014 for her work on the Disney Animated app and a Lovie in 2017 for the BBC VR documentary Easter Rising: Voice of a Rebel, which Broadcast magazine described as ‘genre-defining’. As one of the UK’s leading voices in immersive media, Catherine has been an industry expert for the BBC Today programme, The Guardian, The Economist, Wired Magazine, The Sunday Times and BBC Click. She has authored numerous industry reports that have shaped policy.
Co-founder and Chief Content Officer
Chris co-founded Limina with Catherine in 2016. Before Limina, Chris was commissioning editor for digital at the BBC for over a decade, Chris commissioned numerous award-winning virtual reality, 360, and immersive experiences. He commissioned many of the BBC’s first wave of VR experiences, including No Small Talk (a 360 talk show for millennial women), Easter Rising: Voice of a Rebel, and Home: An Immersive Spacewalk Experience (winner of Future of Storytelling Jury award & Sheffield Doc/fest Audience award). His interactive docudrama commission “Footballers United” won the Prix Italia. Chris conceived and commissioned the BBC’s Tomorrow’s World reboot podcast, was the founding editorial lead of BBC iWonder and co-commissioned the BBC Bitesize app. Previously, Chris worked for AOL TimeWarner in New York City as a digital content strategist. A few of Chris’s favourite things: Watership Down, well-appointed shopping malls, and battle royale gameplay mode.
Curator and consultant
Emma’s background is in theatre: she has a degree in drama from The University of Bristol and has ran performance workshops with older adults since graduating. Alongside this she has worked for Oxfam’s festival’s team, at their base in Bristol.
Emma’s highlights at Limina have included managing the VR Diversity Initiative Bootcamp, conducting an in-depth audience research study on immersive genres and formats for a major Digital Catapult report producing Limina’s VR audience event programme and curating boundary-pushing programmes of immersive content.
Shona is project manager with Limina Immersive for the Digital Welcome project. Shona’s background is as a television production manager and line producer, specialising in project management – overseeing all phases of planning, scheduling, operations, budget management and delivering excellent client services. She has spent the last 10 years working in New York City producing beautiful content for lifestyle, documentary and entertainment programming to networks such as Discovery, History, Food Network and Facebook Watch.
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