Limina Immersive run the UK’s first arts venue dedicated to VR. We also offer consultancy on immersive media audiences and run pop up VR cinemas for client events. Our approach is based on an ongoing process of extensive audience research and testing, working with leading universities and cultural venues. We also work closely with some of the world’s most talented VR producers, giving us access to the most pioneering and meaningful content out there. Through our unique VR theatre format and expert curation, we get to the heart of what immersive media really means in context, working back from an audience perspective.
Founded by BAFTA-winning Catherine Allen, who led the creation of two of the BBC’s first VR experiences, Limina’s goal is to make immersive media more accessible by diversifying audiences and widening participation in the emerging sector.
Through partnerships with various leading organisations, we have prototyped in Bristol, Coventry, Cambridge, Sheffield, Madrid and Nairobi. Thousands of audience members have gone through a Limina curated or formatted VR theatre, and we’ve learned and iterated every time. We have also run focus groups with 600 individuals and surveyed 1000’s of Limina audience members.
Our core belief is that VR is an art form in its own right. Our extensive research shows us that there is significant audience demand for this art form in venues and visitor attractions. 8 in 10 of our participants want to do creative VR again as part of their evening out and the vast majority of our audience have attended our events for the creative content, rather than the novelty of the technology.
TRAVELLER MAGAZINE, 2018
Co-founder and CEO
Before VR, Catherine worked as Head of Marketing and product manager at educational app company, Touch Press.
Co-founder and Chief Content Officer
Chief Commercial Officer
Researcher and Creative Producer