Limina Immersive is a leading UK-based immersive media curation, events and consultancy company. Our approach is based on an ongoing process of extensive audience research and testing, working with leading universities and cultural venues. We also work closely with some of the world’s most talented VR producers, giving us access to the most pioneering and meaningful content out there. Through our unique VR theatre format and expert curation, we get to the heart of what immersive media really means in context, working back from an audience perspective.
Founded by BAFTA-winning Catherine Allen, who led the creation of two of the BBC’s first VR experiences, Limina’s goal is to make immersive media more accessible by diversifying audiences and widening participation in the emerging sector.
To do this, Limina is developing a platform for arts venues and visitor attractions to create their own VR theatres that is currently in private beta and will be launching officially in 2019.
Through partnerships with various leading organisations, we have prototyped in Bristol, Coventry, Cambridge, Sheffield, Madrid and Nairobi. Thousands of audience members have gone through a Limina curated or formatted VR theatre, and we’ve learned and iterated every time. We have also run focus groups with 500 individuals and surveyed over 1000 Limina audience members.
Our core belief is that VR is an art form in its own right. Our extensive research shows us that there is significant audience demand for this art form in cultural venues and visitor attractions. 8 in 10 of our participants want to do creative VR again as part of their evening out and the vast majority of our audience have attended our events for the creative content, rather than the novelty of the technology.
“VR is here to stay, thanks to these geniuses… Allen’s Limina Immersive exists to wrestle VR headsets away from the clutches of affluent early adopters and place them in the hands of the masses”
TRAVELLER MAGAZINE, 2018
Founder and CEO
Catherine is the founder of Limina Immersive and named by Onalytica as one of the UK’s top 3 most influential women working in VR. She led the creation of two of the BBC’s first VR experiences, and Broadcast magazine described her work as ‘genre-defining’. Catherine’s work is perhaps best known for bringing VR to broader audiences who wouldn’t describe themselves as early adopters. She has judged VR for Sheffield Doc Fest and Encounters Festival and is a member of their advisory boards. Catherine previously worked at Touch Press; winning a BAFTA on the Disney Animated app, with Disney Interactive. Her academic background is in Theatre and Performance studies, which she finds very relevant to her work in VR. In her spare time she enjoys going to the theatre and writes for Wired magazine.
Researcher and Creative Producer
Emma’s background is in theatre: she has a degree in drama from The University of Bristol and has ran performance workshops with older adults since graduating. Alongside this she has worked for Oxfam’s festival’s team, at their base in Bristol. Emma’s highlights at Limina have included managing the VR Diversity Initiative Bootcamp, conducting an in-depth audience research study on immersive genres and formats for a major Digital Catapult report and producing the Limina VR Weekender.
Researcher and Creative Producer
Tessa has a unique combination of both VR production and event management experience. She ran Sheffield Doc Fest’s VR venue The Campfire, and produced internationally acclaimed VR experience, Intimacy, with Jane Gauntlett. She has also event managed Bristol’s Submerge immersive art festival in 2016. Prior to this, Tessa was an assistant producer for the BBC’s first VR talkshow, No Small Talk – a project that had the direct goal of broadening VR’s audience to include more women. Key projects at Limina include research with Kings College and The University of Brighton and curation with The British Council.
Piers has been in the design industry for over 15 years, working with branding, web development, animation and print. Since graduating from university in Bristol, he has run his consultancy Skyfox Design, working with a multitude of clients including the Sustainable Food Trust, Barons Eden Group and security providers 2-Sec. Since 2018, he has worked closely with Limina to develop their branding from the ground up, and create their web platform. Outside of work, Piers is an avid technophile and spends his free time writing home automation software and developing games.