Limina Immersive offers unparalled audience insight into cultural immersive media audiences. We also run pop up VR cinemas for client events. Our approach is based on an ongoing process of extensive audience research and testing – working with leading universities and cultural venues. In 2019 we even ran our own cultural VR venue for six months. In total we have brought VR to over 10,000 audience members.
We work closely with some of the world’s most talented VR producers, giving us access to the most pioneering and meaningful content out there. Through our unique VR theatre format and expert curation, we get to the heart of what immersive media really means in context, working back from an audience perspective.
Founded by ex-BBC commisioner, Chris Sizemore and BAFTA-winning Catherine Allen, Limina’s goal is to make immersive media more accessible by diversifying audiences and widening participation in the emerging sector.
Through partnerships with various leading organisations, we have tested in Bristol, Coventry, Cambridge, Sheffield, Madrid and Nairobi. Thousands of audience members have gone through a Limina curated or formatted VR theatre, and we’ve learned and iterated every time. We have also run focus groups with hundreds of individuals and surveyed thousands of Limina audience members.
Our core belief is that VR is an art form in its own right. Our extensive research shows us that there is significant audience demand for this art form in venues and visitor attractions. 8 in 10 of our participants want to do creative VR again as part of their evening out and the vast majority of our audience have attended our events for the creative content, rather than the novelty of the technology.
TRAVELLER MAGAZINE, 2018
Co-founder and CEO
Before VR, Catherine worked as Head of Marketing and product manager at educational app company, Touch Press.
Co-founder and Chief Content Officer
Researcher and Creative Producer
Freya’s background is in music, game development, and administration. Following a BA in Music Production at Brighton University, she has worked for several years in administrative roles for the private and public sector, as well as an indie game developer. Her games work has been shown at several exhibitions including AdventureX, the British Library, the National Videogame Museum, and London Southbank University. She originally joined Limina as an events host in 2018, before joining fulltime for the launch of the 6-month trial of the Harbourside VR Theatre. Outside of Limina, Freya creates games, writes fiction, and runs workshops as part of the OthVRs collaborative group.