Limina Immersive run the UK’s first arts venue dedicated to VR. We also offer consultancy on immersive media audiences and run pop up VR cinemas for client events. Our approach is based on an ongoing process of extensive audience research and testing, working with leading universities and cultural venues. We also work closely with some of the world’s most talented VR producers, giving us access to the most pioneering and meaningful content out there. Through our unique VR theatre format and expert curation, we get to the heart of what immersive media really means in context, working back from an audience perspective.
Founded by BAFTA-winning Catherine Allen, who led the creation of two of the BBC’s first VR experiences, Limina’s goal is to make immersive media more accessible by diversifying audiences and widening participation in the emerging sector.
Through partnerships with various leading organisations, we have prototyped in Bristol, Coventry, Cambridge, Sheffield, Madrid and Nairobi. Thousands of audience members have gone through a Limina curated or formatted VR theatre, and we’ve learned and iterated every time. We have also run focus groups with 600 individuals and surveyed 1000’s of Limina audience members.
Our core belief is that VR is an art form in its own right. Our extensive research shows us that there is significant audience demand for this art form in venues and visitor attractions. 8 in 10 of our participants want to do creative VR again as part of their evening out and the vast majority of our audience have attended our events for the creative content, rather than the novelty of the technology.
TRAVELLER MAGAZINE, 2018
Co-founder and CEOCatherine co-founded Limina in 2016. Before that, she led the creation of two of the BBC’s first VR experiences. Her work is known for bringing immersive technology to the broader public who wouldn’t describe themselves as early adopters. In 2018 her leadership in shaping the VR sector was recognised through a prestigious Marie Claire Future Shapers award. Other awards include a BAFTA in 2014 for her work on the Disney Animated app and a Lovie in 2017 for the BBC VR documentary Easter Rising: Voice of a Rebel, which Broadcast magazine described as ‘genre-defining’. As one of the UK’s leading voices in immersive media, Catherine has been an industry expert for the BBC Today programme, The Guardian, The Economist, Wired Magazine, TechCrunch and BBC Click.
Before VR, Catherine worked as Head of Marketing and product manager at educational app company, Touch Press.
Co-founder and Chief Content OfficerChris co-founded Limina with Catherine in 2016 and looks after Limina’s current and future VR content strategy. Before Limina, Chris was commissioning editor for digital at the BBC for over a decade, Chris commissioned numerous award-winning virtual reality, 360, and immersive experiences. He commissioned many of the BBC’s first wave of VR experiences, including No Small Talk (a 360 talk show for millennial women), Easter Rising: Voice of a Rebel, and Home: An Immersive Spacewalk Experience (winner of Future of Storytelling Jury award & Sheffield Doc/fest Audience award). His interactive docudrama commission “Footballers United” won the Prix Italia. Chris conceived and commissioned the BBC’s Tomorrow’s World reboot podcast, was the founding editorial lead of BBC iWonder and co-commissioned the BBC Bitesize app. Previously, Chris worked for AOL TimeWarner in New York City as a digital content strategist. A few of Chris’s favourite things: Watership Down, well-appointed shopping malls, and battle royale gameplay mode.
Chief Commercial OfficerMark joined Limina in 2018 and oversees Limina from a commercial perspective. He has over 30 years experience growing and developing technology businesses across the UK, EU and RoW. He has a strong background in the arts and entertainment sectors where the previous company he ran provided integrated box office, online and marketing solutions to leading entertainment venues across the UK. Mark has extensive experience and knowledge in growing startups financed by venture capital and private equity. In positions ranging from marketing, sales and general management, Mark has created and launched products, raised funding and successfully transitioned business from initial seed investors through to later stage investors.
Researcher and Creative ProducerEmma’s background is in theatre: she has a degree in drama from The University of Bristol and has ran performance workshops with older adults since graduating. Alongside this she has worked for Oxfam’s festival’s team, at their base in Bristol. Emma’s highlights at Limina have included managing the VR Diversity Initiative Bootcamp, conducting an in-depth audience research study on immersive genres and formats for a major Digital Catapult report and producing the Limina VR Weekender.
Assistant CuratorTessa has a unique combination of both VR production and event management experience. She ran Sheffield Doc Fest’s VR venue The Campfire, and produced internationally acclaimed VR experience, Intimacy, with Jane Gauntlett. She has also event managed Bristol’s Submerge immersive art festival in 2016. Prior to this, Tessa was an assistant producer for the BBC’s first VR talkshow, No Small Talk – a project that had the direct goal of broadening VR’s audience to include more women. Key projects at Limina include research with Kings College and The University of Brighton and curation with The British Council.
Assistant ProducerFreya’s background is in music, game development, and administration. Following a BA in Music Production at Brighton University, she has worked for several years in administrative roles for the private and public sector, as well as an indie game developer. Her games work has been shown at several exhibitions including ones at the British Library, V&A, and LSBU. She originally joined Limina as an events host in 2018, and runs introductory VR workshops as part of the Othvrs collaborative group. Outside of Limina, Freya also does freelance QA work for Spirit AI, writes music, develops games, and takes long walks in the countryside away from her laptop.
Design ConsultantPiers has been in the design industry for over 15 years, working with branding, web development, animation and print. Since graduating from university in Bristol, he has run his consultancy Skyfox Design, working with a multitude of clients including the Sustainable Food Trust, Barons Eden Group and security providers 2-Sec. Since 2018, he has worked closely with Limina to develop their branding from the ground up, and create their web platform. Outside of work, Piers is an avid technophile and spends his free time writing home automation software and developing games.