2019 – 2020: Cirque du Soleil in Virtual Reality international tour

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In late 2019 and early 2020 we obtained the in-location license for Cirque du Soleil’s award-winning virtual reality content and turned it into an exciting experiential night out experience. We visited dozens of cities with the show, primarily in the UK but also internationally. Venues included theatres, galleries and Harvey Nichols’ stores. Most show dates sold out.

Unfortunately the tour had to be cut short due to the Covid-19 pandemic.

Our audience members were majority female and over 35 – providing a counterweight to VR’s core gaming audience who are primarily men between 16 and 34. We are proud to have identified and delivered on an incredibly successful method of bringing immersive technology to new audiences.