With VR, creators must focus on storydoing, not storytelling

With VR, creators must focus on storydoing, not storytelling

[Adapted from an article Catherine Allen wrote in The Bookseller magazine published in February 2017] You’ve probably encountered the hype by now: virtual reality was the digital talking point of 2016. Virtual reality will start to go mainstream in the next few years,...
A new art form is born

A new art form is born

[First published in The Arts Society Magazine, 2018] Can magic tricks be art? A strange question to pose, you might think. What’s this got to do with virtual reality? Arthur C. Clarke’s legendary third law of technology is that “any sufficiently advanced technology is...
VR wasn’t built in a day

VR wasn’t built in a day

This view is in podcast form, as part of the excellent podcast series Machine Unlearning. Our CEO Catherine Allen appeared on the Machine Unlearning podcast in early 2021 and discussed VR technology, her journey into the industry, the bodily impact of technology and...
VR panic: why we should listen to public concern about VR

VR panic: why we should listen to public concern about VR

[First published in Wired magazine, 2018] Ever been tempted to get high with virtual reality? Well, you’re in luck: Microsoft is developing “hallucination experiences” – at least according to certain sections of the media. In late 2016, dozens of...