Free Insights
ACCESS a selection of our insights for free
Over many years we have gained a strong foundation of knowledge and insight into immersive and emerging technologies and their social context. Our reports have a track record of steering the industry and informing policy. We are pleased to share a selection of this work with you.
IMMERSIVE CONTENT FORMATS FOR FUTURE AUDIENCES
What do the public want from AR and VR? Our extensive study identified the most popular types of non-gaming immersive XR content. Commissioned by Digital Catapult
WIDENING THE APPEAL FOR VIRTUAL REALITY
Making XR for the mainstream? This guide outlines ways of making your immersive experience appeal to an audience beyond technology ‘early adopters’. Published by Nesta
SAFEGUARDING THE METAVERSE
A guide to existing and future harms in virtual reality and the metaverse to support UK immersive technology policymaking, contributing towards the Online Safety Act’s confirmed inclusion of VR & AR. Published by IET
CHILD SAFEGUARDING AND IMMERSIVE TECHNOLOGIES
An overview of existing and future risks to children through VR & AR. Commissioned by the NSPCC to inform technology companies, government and law enforcement
OPPORTUNITIES IN IMMERSIVE MEDIA ENTERTAINMENT
A guide to the digital immersive entertainment market, as well as commercial opportunities, trends and business models. Commissioned by Enterprise Ireland, however this report is designed for a worldwide audience of organisations exploring the immersive sector
OPPORTUNITIES AND THREATS IN THE METAVERSE: A REPORT FOR THE COUNCIL OF EUROPE
A report commissioned by The Council of Europe to support European governments develop their policies regarding immersive technologies. Coauthored with Professor Verity McIntosh from The University of the West of England
Course: An Introduction to VR and AR
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Virtual reality: a beginners guide for arts venues
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Women and VR: A Vision for Women and VIRTUAL REALITY project
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VIEW VIDEO
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Immersive promotion guide, written in collaboration with Immersive Promotion Design
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