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ACCESS a selection of our insights for free

Over several years we have gained a strong foundation of knowledge and insight into immersive media and its audience. We are pleased to share a selection of this with you in our publicly available reports, courses and talks.

IMMERSIVE CONTENT FORMATS FOR FUTURE AUDIENCES

What do the public want from AR and VR? Our extensive study identified the most popular types of non-gaming immersive XR content. Commissioned by Digital Catapult

WIDENING THE APPEAL FOR VIRTUAL REALITY

Making XR for the mainstream? This guide outlines ways of making your immersive experience appeal to an audience beyond technology ‘early adopters’. Published by Nesta

OPPORTUNITIES IN IMMERSIVE MEDIA ENTERTAINMENT

A guide to the digital immersive entertainment market, as well as commercial opportunities, trends and business models. Commissioned by Enterprise Ireland, however this report is designed for a worldwide audience of organisations exploring the immersive sector

DIGITAL ARTS FORMATS GUIDE

This report it a catalogue of successful creative formats for digital arts experiences. Explore inspiration and tips for the creation of online arts experiences that are popular with broad and diverse audiences. Commissioned by Greater Birmingham and Solihull Local Enterprise Partnership, however this report is designed to be useful for a national audience

Course: An Introduction to VR and AR

VIEW FUTURELEARN COURSE

Virtual reality: a beginners guide for arts venues

VIEW ARTICLE

Women and VR: A Vision for Women and VIRTUAL REALITY project

VIEW REPORT

VR’s Gender Problem – Catherine Allen’s TEDx Talk 

VIEW VIDEO

The Future of Virtual Reality – Catherine Allen’s TEDx Talk

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Immersive promotion guide, written in collaboration with Immersive Promotion Design 

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