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Over several years we have gained a strong foundation of knowledge and insight into immersive media and its audience. Our reports have a track record of steering the industry and informing policy. We are pleased to share a selection of this work with you.

SAFEGUARDING THE METAVERSE

A guide to existing and future harms in virtual reality and the metaverse to support UK immersive technology policymaking, contributing towards the Online Safety Act’s confirmed inclusion of VR & AR. Published by IET

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CHILD SAFEGUARDING AND IMMERSIVE TECHNOLOGIES

An overview of existing and future risks to children through VR & AR. Commissioned by the NSPCC to inform technology companies, government and law enforcement  

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IMMERSIVE CONTENT FORMATS FOR FUTURE AUDIENCES

What do the public want from AR and VR? Our extensive study identified the most popular types of non-gaming immersive XR content. Commissioned by Digital Catapult

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WIDENING THE APPEAL FOR VIRTUAL REALITY

Making XR for the mainstream? This guide outlines ways of making your immersive experience appeal to an audience beyond technology ‘early adopters’. Published by Nesta

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OPPORTUNITIES IN IMMERSIVE MEDIA ENTERTAINMENT

A guide to the digital immersive entertainment market, as well as commercial opportunities, trends and business models. Commissioned by Enterprise Ireland, however this report is designed for a worldwide audience of organisations exploring the immersive sector

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DIGITAL ARTS FORMATS GUIDE

This report it a catalogue of successful creative formats for digital arts experiences. Explore inspiration and tips for the creation of online arts experiences that are popular with broad and diverse audiences. Commissioned by Greater Birmingham and Solihull Local Enterprise Partnership, however this report is designed to be useful for a national audience

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Course: An Introduction to VR and AR

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Virtual reality: a beginners guide for arts venues

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Women and VR: A Vision for Women and VIRTUAL REALITY project

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VR’s Gender Problem – Catherine Allen’s TEDx Talk 

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The Future of Virtual Reality – Catherine Allen’s TEDx Talk

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Immersive promotion guide, written in collaboration with Immersive Promotion Design 

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