Articles
Welcome to Limina’s selection of opinion pieces about immersive media and its place in society.
Here you can access our CEO Catherine Allen’s original articles as well as her republished columns from Wired Magazine, The Arts Society Magazine and more.
With VR, creators must focus on storydoing, not storytelling
[Adapted from an article Catherine Allen wrote in The Bookseller magazine published in February 2017] You’ve probably encountered the hype by now: virtual reality was the digital talking point of 2016. Virtual reality will start to go mainstream in the next few years,...
A new art form is born
[First published in The Arts Society Magazine, 2018] Can magic tricks be art? A strange question to pose, you might think. What’s this got to do with virtual reality? Arthur C. Clarke’s legendary third law of technology is that “any sufficiently advanced technology is...
VR wasn’t built in a day
This view is in podcast form, as part of the excellent podcast series Machine Unlearning. Our CEO Catherine Allen appeared on the Machine Unlearning podcast in early 2021 and discussed VR technology, her journey into the industry, the bodily impact of technology and...
VR panic: why we should listen to public concern about VR
[First published in Wired magazine, 2018] Ever been tempted to get high with virtual reality? Well, you're in luck: Microsoft is developing "hallucination experiences" – at least according to certain sections of the media. In late 2016, dozens of news outlets claimed...
Immersive media: Reaching present-day audiences should not be an afterthought
[First published by Nesta's Policy and Evidence Centre in December 2019] As a wealth of immersive creative talent emerges in the UK, Catherine Allen and Chris Sizemore of Limina Immersive argue that more investment must be made into addressing how arts and...
Why it makes so much sense to represent prehistoric cave art in virtual reality
Last week, The Lascaux Caves museum launched a virtual reality experience. Visitors are now able to take a VR tour through the 235 metre-long cave network. This is an important moment for virtual reality’s evolution, as it helps connect immersive media with its...
On winning a Marie Claire Future Shapers award: what it means for women in VR
By Catherine Allen, Limina's CEO Last night, Marie Claire, one of the world’s most respected and well-read women’s magazines, put VR and inclusion on the national agenda by dedicating an award to it at a star-studded ceremony — presenting me with a Future Shapers...